These days, digital radio is a much more popular medium than traditional radio, meaning that if your business is not investing in digital radio ads, you could be missing out on a huge audience. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.To paraphrase a classic song, “digital radio killed the traditional radio star.” (Okay, too many syllables don’t try singing it. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is considered by some a Civil War expert (and that explains his novel). One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. One of his most popular YouTube videos is on “ How to Look Good on Zoom.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. ” He also wrote a novel called “ Reenactment.” When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “ NonProfit-NonMarketing. He is creatively ambidextrous - son of an artist and engineer - and famous for distilling complex ideas down to a few words and a few visuals. Today he serves in an employee role as special projects consultant. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. From that day forward Mark discovered a love of the big idea that moves the needle.Īfter 12 years at KWWL, Mark became a business owner as a co-founder of ME&V - rebranded as AMPERAGE in 2015. The effort raised a few million dollars in undiscovered wills and legacy gifts. Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. Remember, to get people to buy, they need to buy into you and your organization. It is its own medium in a world of media, and it needs distinct messaging to make it work. Use a clear call to action: Don’t yell it, just tell people what you want them to do, such as fill out a form, visit a website, watch a video or download a white paper.Simplify your value proposition: Make it simple to consume.Address the individual: Most of Pandora listeners are using ear buds, so write it like you are talking directly into one person’s ear, because that is exactly what you’re doing. The listener should feel like they’re being spoken by a friend, by someone they can trust.” It’s less jarring, so it feel like less of an interruption. Using a conversational tone creates an easier transition between entertainment content (like music) and advertising. This approach can be especially off-putting when delivered in a digital environment.
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